A MEASUREMENT OF CUSTOMER SATISFACTION IN ECOLOGICAL MARKETING | Journal of Global Ecology

In ecological marketing, this paper presents a method for measuring consumer satisfaction. Customers' happiness is formalised by three mathematic models based on excitement attributes, performance attributes, and threshold attributes, respectively, depending on distinct situations of ecologic product attributes. The proposed model's parameters and model calibration are estimated using 396 empirical data, which includes measurements of product quality and customer happiness. The model calibration results are similar to those of other comparison models. It means that the suggested model has similar real-data fitness to the previous model, but it has the advantage of being easier to apply and requiring fewer parameters to estimate. When using this proposed approach, managers can consider not only environmental sustainability and environmental preservation, but also customer needs and wants when producing products.

Please see the link :- https://www.ikprress.org/index.php/JOGEE/article/view/6646