THE DIGITAL COMMUNICATION MODEL USED BY THE YOUNG AND SUCCESSFUL CHINESE ENTREPRENEUR FIGURES

Indonesia is well-known for its diversity, which includes faiths, languages, civilizations, and ethnic groupings. However, distinctions in people should not be exploited to justify discrimination against others. There are over a hundred ethnic groups in Indonesia. In Indonesia, there are Chinese ethnic groups. According to the Indonesian Population Census in late 2010, there were 2.83 million (1.2 percent) Chinese people in Indonesia, out of a total population of 236 million. The degree of wealth and the manner in which the Chinese minority conducts its commercial activities in Indonesia are highly diversified. Many Chinese millennials in Indonesia are business owners. The purpose of this article is to learn how Chinese Millennial entrepreneurs used digital communication to increase their business's success rate. This study employs a qualitative methodology. In addition to the literature review, this study will use a focus group discussion to collect data from individuals who have been carefully chosen by the researcher. The purpose of this study is to look at the entrepreneurial activities of a young and successful Chinese-Indonesian entrepreneur in Indonesia. They do, however, have distinct viewpoints on entrepreneurship. As a result, with that said. As a "artist," an entrepreneur is someone who is enthusiastic about his or her business and uses it to influence others. They expressed their personal value inspirations and encouraged others to do the same. The business model is a crucial aspect of the company since it contains all of the necessary elements (products, concepts, and cash) to ensure that the company runs smoothly and that it does not encounter any challenges that are too difficult to handle..

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