THE DIGITAL COMMUNICATION MODEL USED BY THE YOUNG AND SUCCESSFUL CHINESE ENTREPRENEUR FIGURES IN ..

Indonesia is well-known for its diversity, which includes religions, languages, cultures, and ethnic groups. However, discrepancies between individuals should not be used to justify discrimination against others.There are over a hundred ethnic groups in Indonesia. In Indonesia, there are Chinese ethnic groups.According to the Indonesian Population Census in late 2010,there were 2.83 million (1.2 percent) Chinese people in Indonesia, out of a total population of 236 million.The size of wealth and the manner in which the Chinese community performs its economic activities in Indonesia are very diverse.Many Chinese millennials in Indonesia are business owners. The aim of this paper is to learn how Chinese Millennialentrepreneurs used digital communication to increase their business's success rate.Thisstudy employs a qualitative methodology. In addition to the literature review, this paper will use a focus group discussion to collect data from participants who have been carefully chosen by the researcher.The aim of this study is to look into the entrepreneurship activities of a young and wealthy Chinese-Indonesian entrepreneur in Indonesia. They do, however, have different viewpoints on entrepreneurship. As a result, with that said. As a "artist," an entrepreneur is someone who is passionate about his or her company and uses it to influence others.They expressed their personal value inspirations andencouraged others to do the same.The business model is an integral aspect of the company because it contains all of the necessary elements (products, ideas, and capital) to ensure that the company runs smoothly and that it does not encounter any problems that are too difficult to manage.

Please see the link - https://ikprress.org/index.php/AJAHSS/article/view/6061